Advertising copy dating website

09-Aug-2016 12:28

Here are a few things advertisers and marketers can learn from dating brands: If it doesn’t get the attention of your target audience, then an advertisement has no purpose.

Native advertising campaigns generally offer higher engagement rates and greater results than traditional display advertisements, without destroying user experience.

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The amount online dating sites have spent on national TV ads in the first five months of this year have nearly matched the amount spent for all of 2013, according to data from research firm i Spot.At its core, native advertising can be defined as digital ads that match the environment of a website or an app, and offer a logical content extension of the ecosystem on which they appear.There are numerous formats of native, including articles, widgets and videos; and more will inevitably hit the market in the future.Last year, TV ad spending for the industry was heavier in the August-December period than in the first part of the year.

The dating industry’s two brands that dominate TV ad spending: and e Harmony. Error Banner.fade_out.modal_overlay.modal_overlay .modal_wrapper.modal_overlay [email protected](max-width:630px)@media(max-width:630px).modal_overlay .modal_fixed_close.modal_overlay .modal_fixed_close:before.modal_overlay .modal_fixed_close:before.modal_overlay .modal_fixed_close:before.modal_overlay .modal_fixed_close:hover:before.